Understanding today’s Buyer’s Journey is Crucial to Winning in Marketing for B2B - Mark Donnigan Startup CMO

By comprehending and catering to the requirements of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's fast-paced company world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has

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